Geoff Pritchett is the North America Strategy Lead for Automation and Operational Technology, leading automation and OT strategy across Siemens SI EP North America Business Unit. With a background in automation engineering and 15 years of experience in industrial automation, robotics, controls, and connected manufacturing, Geoff focuses on translating emerging technologies into scalable solutions for real-world operations. His work spans robotics and autonomous mobile systems, industrial connectivity, edge computing, OT infrastructure, and the development of standardized technology architectures across manufacturing environments. Most recently, Geoff has helped lead the evaluation and implementation of private 5G technology in manufacturing, exploring how high-performance wireless connectivity can enable greater flexibility, mobility, and scalability on the factory floor. Geoff holds a degree in Mechanical Engineering from Clemson University.