Most operational excellence programs focus on the process. The best ones focus on the people running it. When Patrick Christie, CSP, EHS Director at Sealed Air, set out to change safety culture across three manufacturing facilities, he didn't launch another training program or tighten another procedure. Working with behavioral science expert Bill Sims, he implemented a structured reinforcement system — changing what got noticed, recognized, and repeated. Injuries dropped. Costs collapsed. Engagement went from nearly nonexistent to near-universal. The two-year result: over $5 million in documented savings. In this session, Bill Sims breaks down positive reinforcement, the human variable most operational excellence frameworks leave on the table. Drawing on the system he built with Christie's team, he'll show why sustained improvement requires people genuinely committed to outcomes, not just compliant with procedures — and how a structured reinforcement system creates that commitment at scale, on the plant floor. Attendees will leave understanding why improvement gains erode without behavioral sustainability and with a practical framework for building the people system that makes operational excellence stick.